Made for doodles, by people who love them
Real ingredients, honest recipes, and a family with years of hands-on experience caring for dogs.
A recipe with nothing to hide
Doodles come with their own owner worries: coats that never stop growing, sensitive skin and stomachs, and big puppies that need careful growth. We built one recipe around those concerns: real salmon and fish, ancient grains, omega-3s for skin and coat, and guaranteed taurine and L-Carnitine for heart health. It is formulated to AAFCO's All Life Stages standard, so the same food works from puppyhood through the senior years. No shortcuts, and no ingredients we would not want to explain.
Small & independent
Not a shelf brand owned by a conglomerate
Care that shows
Every bag ships with a level of care big-box companies stopped offering long ago
Food we feed our own dogs
That's the only standard we're interested in